Case Study

Barrwood/Detroit GoNano Increased Revenue by $307,638 in Just 9 Months

The Challenge

Barrwood and Detroit GoNano, two related companies operating as a unified business offering coating solutions, roofing services, handyman services, mobile home work, flooring, and refurbishment, were struggling with significant marketing infrastructure issues:

Broken WordPress Websites

Their existing websites were plagued with technical problems, slow loading times, and constantly breaking plugins that created a poor user experience.

No Proper Tracking Systems

They had only basic pixel implementation without conversion API integration, making it impossible to accurately measure marketing performance.

Missing Analytics Infrastructure

Without Google Analytics, call tracking, or performance dashboards, they had no visibility into customer behavior or marketing effectiveness.

Poor Search Engine Visibility

Their websites weren't optimized for search engines, limiting their ability to attract organic traffic from potential customers actively looking for their services.

The Solution

We implemented a comprehensive marketing system overhaul for both companies in just 30 days:

Custom-Built Websites

Moved away from problematic WordPress implementations to fully custom-coded websites designed for performance, stability, and conversions.

Advanced Tracking Implementation

Set up the complete Facebook Conversion API with custom event tracking to capture every meaningful customer interaction for retargeting.

Comprehensive Analytics

Implemented Google Analytics with custom dashboards, heat mapping, and call tracking to provide complete visibility into marketing performance.

Search Engine Optimization

Built both websites with proper SEO structure to improve visibility for their various service offerings.

Unified Marketing Infrastructure

Created a cohesive system that worked across both companies while maintaining their distinct brand identities.

Strategic Ad Campaign Management

Developed and managed targeted advertising campaigns with

proper tracking, optimization, and performance monitoring.

The Results

Our end to end marketing systems don’t just promise results - they deliver them for contractors like you.

Before Implementation

Broken WordPress site, inadequate tracking, and disconnected marketing tools led to missed opportunities.

$ 1,323,793.13

After Implementation

A rebuilt website, unified tracking, and cohesive marketing tools led to more opportunities being capitalized on.

$ 1,631,431.67

Revenue Increase By:

BarrWood experienced sustainable growth with clear insights into marketing performance.

23.2% Growth

$ 307,638.54

What makes these results particularly impressive

Immediate Impact

Revenue began increasing as soon as the new websites were launched.

Sustained Growth

The 23.2% revenue increase was maintained consistently throughout the nine-month period.

Important Insights

For the first time, they gained complete visibility into their marketing performance, enabling data-driven decisions.

Strong Foundation

The custom-built websites eliminated the technical issues that had previously hampered their online presence.

Why This Matters For Your Business

If your business is experiencing any of these common challenges:

Your WordPress website frequently breaks, loads slowly, or creates a poor user experience

You lack proper tracking to know which marketing efforts are actually working

You have multiple business units without cohesive marketing systems

Your websites aren't optimized for search engines or conversions

You don't have visibility into customer behavior on your website

The Solution Your Business Deserves

broken marketing infrastructure and implementing a comprehensive, data-driven approach can be measured in hundreds of thousands of dollars of additional revenue within just months of implementation.

Schedule a Free Consultation to discover how a properly implemented marketing system can transform your business results.

Schedule A Free Consultation