Case Study
Barrwood/Detroit GoNano Increased Revenue by $307,638 in Just 9 Months
The Challenge
Barrwood and Detroit GoNano, two related companies operating as a unified business offering coating solutions, roofing services, handyman services, mobile home work, flooring, and refurbishment, were struggling with significant marketing infrastructure issues:
Broken WordPress Websites
Broken WordPress Websites
Their existing websites were plagued with technical problems, slow loading times, and constantly breaking plugins that created a poor user experience.
Their existing websites were plagued with technical problems, slow loading times, and constantly breaking plugins that created a poor user experience.
No Proper Tracking Systems
No Proper Tracking Systems
They had only basic pixel implementation without conversion API integration, making it impossible to accurately measure marketing performance.
They had only basic pixel implementation without conversion API integration, making it impossible to accurately measure marketing performance.
Missing Analytics Infrastructure
Missing Analytics Infrastructure
Without Google Analytics, call tracking, or performance dashboards, they had no visibility into customer behavior or marketing effectiveness.
Without Google Analytics, call tracking, or performance dashboards, they had no visibility into customer behavior or marketing effectiveness.
Poor Search Engine Visibility
Poor Search Engine Visibility
Their websites weren't optimized for search engines, limiting their ability to attract organic traffic from potential customers actively looking for their services.
Their websites weren't optimized for search engines, limiting their ability to attract organic traffic from potential customers actively looking for their services.
The Solution
The Solution
We implemented a comprehensive marketing system overhaul for both companies in just 30 days:
We implemented a comprehensive marketing system overhaul for both companies in just 30 days:
1
1
1
Custom-Built Websites
Custom-Built Websites
Moved away from problematic WordPress implementations to fully custom-coded websites designed for performance, stability, and conversions.
Moved away from problematic WordPress implementations to fully custom-coded websites designed for performance, stability, and conversions.
2
2
2
Advanced Tracking Implementation
Advanced Tracking Implementation
Set up the complete Facebook Conversion API with custom event tracking to capture every meaningful customer interaction for retargeting.
Set up the complete Facebook Conversion API with custom event tracking to capture every meaningful customer interaction for retargeting.
3
3
3
Comprehensive Analytics
Comprehensive Analytics
Implemented Google Analytics with custom dashboards, heat mapping, and call tracking to provide complete visibility into marketing performance.
Implemented Google Analytics with custom dashboards, heat mapping, and call tracking to provide complete visibility into marketing performance.
4
4
4
Search Engine Optimization
Search Engine Optimization
Built both websites with proper SEO structure to improve visibility for their various service offerings.
Built both websites with proper SEO structure to improve visibility for their various service offerings.
5
5
5
Unified Marketing Infrastructure
Unified Marketing Infrastructure
Created a cohesive system that worked across both companies while maintaining their distinct brand identities.
Created a cohesive system that worked across both companies while maintaining their distinct brand identities.
6
6
6
Strategic Ad Campaign Management
Strategic Ad Campaign Management
Developed and managed targeted advertising campaigns with proper tracking, optimization, and performance monitoring.
Developed and managed targeted advertising campaigns with proper tracking, optimization, and performance monitoring.
The Results
The Results
Our end to end marketing systems don’t just promise results - they deliver them for contractors like you.
Our end to end marketing systems don’t just promise results - they deliver them for contractors like you.
Before Implementation
Before Implementation
Before Implementation
Broken WordPress site, inadequate tracking, and disconnected marketing tools led to missed opportunities.
Broken WordPress site, inadequate tracking, and disconnected marketing tools led to missed opportunities.
Broken WordPress site, inadequate tracking, and disconnected marketing tools led to missed opportunities.
$ 1,323,793.13
$ 1,323,793.13
After Implementation
After Implementation
After Implementation
A rebuilt website, unified tracking, and cohesive marketing tools led to more opportunities being capitalized on.
A rebuilt website, unified tracking, and cohesive marketing tools led to more opportunities being capitalized on.
A rebuilt website, unified tracking, and cohesive marketing tools led to more opportunities being capitalized on.
$ 1,631,431.67
$ 1,631,431.67
Revenue Increase By:
Revenue Increase By:
Revenue Increase By:
BarrWood experienced sustainable growth with clear insights into marketing performance.
BarrWood experienced sustainable growth with clear insights into marketing performance.
BarrWood experienced sustainable growth with clear insights into marketing performance.
23.2% Growth
$ 307,638.54
$ 307,638.54
What makes these results particularly impressive
Immediate Impact
Immediate Impact
Revenue began increasing as soon as the new websites were launched.
Revenue began increasing as soon as the new websites were launched.
Sustained Growth
Sustained Growth
The 23.2% revenue increase was maintained consistently throughout the nine-month period.
The 23.2% revenue increase was maintained consistently throughout the nine-month period.
Important Insights
Important Insights
For the first time, they gained complete visibility into their marketing performance, enabling data-driven decisions.
For the first time, they gained complete visibility into their marketing performance, enabling data-driven decisions.
Strong Foundation
Strong Foundation
The custom-built websites eliminated the technical issues that had previously hampered their online presence.
The custom-built websites eliminated the technical issues that had previously hampered their online presence.
Why This Matters For Your Business
Why This Matters For Your Business
If your business is experiencing any of these common challenges:
If your business is experiencing any of these common challenges:
Your WordPress website frequently breaks, loads slowly, or creates a poor user experience
Your WordPress website frequently breaks, loads slowly, or creates a poor user experience
You lack proper tracking to know which marketing efforts are actually working
You lack proper tracking to know which marketing efforts are actually working
You have multiple business units without cohesive marketing systems
You have multiple business units without cohesive marketing systems
Your websites aren't optimized for search engines or conversions
Your websites aren't optimized for search engines or conversions
You don't have visibility into customer behavior on your website
You don't have visibility into customer behavior on your website
The Solution Your Business Deserves
The Solution Your Business Deserves
broken marketing infrastructure and implementing a comprehensive, data-driven approach can be measured in hundreds of thousands of dollars of additional revenue within just months of implementation.
broken marketing infrastructure and implementing a comprehensive, data-driven approach can be measured in hundreds of thousands of dollars of additional revenue within just months of implementation.
Schedule a Free Consultation to discover how a properly implemented marketing system can transform your business results.
Schedule a Free Consultation to discover how a properly implemented marketing system can transform your business results.
Schedule a Free Consultation to discover how a properly implemented marketing system can transform your business results.
Schedule a Free Consultation to discover how a properly implemented marketing system can transform your business results.
